Nollywood actor and filmmaker Femi Adebayo has taken a major step beyond the screen with the unveiling of Euphoria 360 Hub, a modern film and media production facility in Oregun, Ikeja, Lagos.
The facility, which serves as the headquarters of Adebayo’s Euphoria360 Media Limited, was officially commissioned on Tuesday, October 6, by Lagos State Deputy Governor, Dr. Kadri Obafemi Hamzat, during a ceremony attended by prominent actors, filmmakers, content creators and other entertainment industry stakeholders.
Euphoria 360 Hub was created to provide a wide range of services for Nigeria’s growing creative industry, covering film production, music videos, events, post-production, photography, sound production and professional training.
The facility features multiple studios, conference rooms, a photography studio, cinema rooms, editing and colour-grading facilities, a podcast and interview space, makeup and dressing areas, a Foley studio and an academy-style training space.
One of its major attractions is a large production studio designed for major film shoots, commercials, campaigns and events. The facility also includes a 9.1.6 Dolby Atmos sound studio, which Adebayo highlighted during a tour of the complex.
Beyond production, the hub is also expected to support the next generation of Nigerian creatives through the Euphoria360 Film Academy, providing opportunities for training, workshops, seminars and mentorship.
The facility has already been used for major productions before its official unveiling, including the filming of Davido’s “B4 B4” music video, featuring Mayorkun and FOLA.
The grand opening also became an emotional moment for Adebayo’s family. His father and veteran Nollywood actor, Adebayo Salami, popularly known as Oga Bello, became visibly emotional while celebrating his son’s achievement.
Several major names in the Nigerian film industry, including Odunlade Adekola, Kunle Afolayan and Ramsey Nouah, were among those who joined Adebayo to celebrate the milestone.
For Adebayo, however, the project represents more than the opening of another studio.
Reflecting on the milestone, the filmmaker described it as a “moment of becoming”, saying the journey had reminded him that faith, courage, persistence and the right people can turn a vision into reality.
The new development comes as Adebayo continues to expand his career from acting into large-scale film production and creative entrepreneurship. His production company has been associated with projects including King of Thieves, Jagun Jagun and Seven Doors.
Meanwhile, social media users have been debating the possible cost of the facility, with a ₦40 billion valuation claim circulating online. Adebayo himself questioned the figure, making it clear that the widely circulated amount should not automatically be treated as the confirmed value of the project.
With Euphoria 360 Hub now operational, Femi Adebayo is positioning himself not only as an established Nollywood actor and filmmaker, but also as an investor in the infrastructure and development of Nigeria’s creative economy.
