A report about criticism surrounding an AI-generated video linked to communication on Nigeria’s oil sector has renewed discussion about transparency in the use of artificial intelligence in public communication. The issue highlights the challenges that can arise when synthetic images, voices or videos are used to explain government policies or communicate information about important national industries. Artificial intelligence tools can help organisations produce educational materials, visual demonstrations and explanatory content at a lower cost. However, the same tools can also create confusion when viewers cannot easily distinguish generated material from authentic footage. In government communication, the distinction is particularly important because citizens rely on official statements and public information to understand policy decisions and assess the performance of public institutions. Where an AI-generated video is used, clear disclosure can help audiences understand whether they are watching an actual event, a simulation or an illustration created to explain a subject. The reported controversy also raises questions about the procedures organisations should follow when publishing digitally generated content. These may include identifying the material as AI-generated, checking factual claims, ensuring that visuals do not misrepresent real events and obtaining the necessary permissions when using identifiable individuals’ likenesses. The use of artificial intelligence does not automatically make a communication inaccurate. The central concern is whether the content is presented honestly and whether its claims can be independently verified. For journalists and publishers, verifying the origin of a video is increasingly important. Metadata, the original source, official explanations and independent reporting can help establish its authenticity and context. The matter also demonstrates why audiences should be cautious about sharing dramatic videos before confirming where they originated. As AI technology becomes more accessible, governments, media organisations and technology companies will face growing pressure to adopt clear standards for synthetic content.
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