There was a time when you couldn’t scroll through TikTok for five minutes without hearing the same Nigerian song.One week, everybody is using it. The next week, you can barely find anyone talking about it.TikTok has become one of the fastest ways for Nigerian songs to blow up, but it has also made music trends move incredibly fast Remember Ladé’s “Adulthood Anthem (Adulthood Na Scam)”? The song became a relatable anthem for young Nigerians, with its lyrics finding their way into countless TikToks and social-media posts.Magixx’s “4 Days” also enjoyed a strong social-media moment, while songs like Shoday’s “Caution,” TeeMirror’s “Daily2k” and Oluwa Toyo’s “Saro” all experienced periods where they were difficult to escape online.Today, the conversation has moved to newer sounds.And that’s the interesting thing about TikTok: going viral doesn’t always mean people will remember the song for long.Sometimes people aren’t even following the artist. They just like the particular sound, use it for a trend and move on when the next one arrives.For artists, the real challenge isn’t getting that viral moment.It’s making people stay after the internet moves on.
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