Smartphone ownership in Nigeria has risen to 75 per cent, reflecting the growing role of mobile devices in communication, business and access to digital services. The figure was contained in the Nigeria Smartphone Study, a nationwide analysis of smartphone ownership and digital application usage conducted by KPMG in partnership with Orange Group Nigeria. According to the report, smartphone ownership increased from 64 per cent in 2023 to 75 per cent in 2025. The study surveyed 13,251 respondents across 12 major Nigerian cities. The growth has been linked to factors including Nigeria’s youthful population, improving connectivity and the increasing affordability of smartphones. Smartphones are increasingly being used beyond traditional communication, with Nigerians relying on them for financial services, online shopping, entertainment, education and transportation. Data from the Nigerian Communications Commission cited in the report showed that Nigeria had 157 million internet subscribers as of May 2026, while data consumption exceeded 1.5 million terabytes. However, the report also highlighted challenges that continue to limit digital access. More than one-third of mobile subscribers were still using 2G as of May 2026, according to the figures cited by KPMG. The report identified infrastructure limitations, affordability, digital literacy gaps and cybersecurity concerns as factors that could affect the pace and inclusiveness of Nigeria’s digital transformation. The rise in smartphone ownership nevertheless points to the increasingly central role of mobile technology in Nigerians’ everyday economic and social activities.
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