If you have ever used a TECNO, Infinix or itel phone, you might be surprised to discover that the three brands are actually part of the same company.Behind these familiar names is Transsion Holdings, a Chinese technology company that operates several brands targeting different markets and types of consumers
One Company, Different Brands
Transsion’s smartphone portfolio includes TECNO, Infinix and itel.Although the three brands compete for attention in the same smartphone market, they are positioned differently.TECNO focuses on stylish and more premium-oriented devices, Infinix targets younger consumers with a strong focus on technology and entertainment, while itel generally focuses on affordable devices for a wider mass market.So, when someone buys a TECNO phone and another person buys an Infinix or itel, they may feel like they are buying from completely different companies but all three brands sit under the same corporate umbrella.
And There Are MoreThe connection does not stop at smartphones.
Transsion also owns oraimo, which focuses on smart accessories, while Syinix operates in home appliances. The company also operates Carlcare, its after-sales service brand.
This means that a person could own an Infinix phone, charge it with an oraimo accessory, use a Syinix appliance at home and get after-sales service through Carlcare without necessarily realizing that the brands are connected.
Why Use Different Brands?- The multibrand strategy allows Transsion to target different groups of consumers instead of putting everything under one name. Rather than having one phone brand competing across every price range, the company uses different brands with their own identities and product strategies.The strategy has also helped Transsion build a major presence in emerging markets. The company says its products are now sold across more than 100 countries and regions, with Africa remaining one of its major markets.So the next time you see a TECNO, Infinix or itel phone, remember: three different names, one parent company.And that is one of the more interesting stories behind the smartphone brands many Africans use every day.
