Smartphone ownership in Nigeria has risen significantly, reaching 75 percent in 2025 compared with 64 percent in 2023, according to findings from a nationwide study. The increase represents an 11-percentage-point rise over the two-year period and highlights the growing role of smartphones in Nigerians’ daily lives. The findings were contained in the Nigeria Smartphone Study: A Nationwide Analysis of Smartphone Ownership and Digital Application Usage, conducted by KPMG in partnership with Orange Group Nigeria. The study showed that smartphones are becoming increasingly important for communication, commerce, access to information and digital services. Several Nigerian cities and states recorded particularly high levels of smartphone ownership. Benin, Onitsha and Lagos were identified among the locations with some of the highest rates of smartphone penetration. The growth in smartphone ownership is significant because mobile devices have increasingly become the main gateway through which many Nigerians access the internet and digital platforms. Beyond social media and communication, smartphones are now commonly used for mobile banking, online shopping, education, entertainment, business transactions and access to government and other digital services. The rise also has implications for businesses as more consumers gain access to online platforms. Small businesses, entrepreneurs and larger companies can potentially reach more customers through mobile applications and social media platforms as smartphone adoption continues to grow. The increase in ownership also points to the expanding importance of reliable internet access and affordable mobile data. As more Nigerians depend on smartphones for essential services, challenges such as affordability, network quality, digital literacy and cybersecurity are expected to remain important issues. The latest figures nevertheless demonstrate how quickly mobile technology is becoming embedded in everyday Nigerian life. With ownership rising from 64 percent in 2023 to 75 percent in 2025, Nigeria’s digital economy continues to become increasingly mobile-driven.
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